It seems that in the recent past, Apple has almost had a monopoly on getting into the tech news headlines. Recently, the Cupertino computer CEO was spotted at a downtown coffee shop sharing a cup of joe with Google CEO Eric Schmidt. Even though the two companies had been throwing stones at each other, the sight of the two of them casually chatting certainly got it’s share of press coverage.
Then of course, the release of the iPad got a historical amount of coverage. So much so, that it may have even surpassed the original release of the iPhone. And the hype still continues with this, what Apple refers to as, ‘Magical’ new device. Actually, the iPad is a sweet device, but that is for a future post.
Next came Apple’s record shattering quarterly financials in which the computer company posted record profits. Although, this was overshadowed by other Apple news, it still got it’s fair share of press coverage.
Then the new iPhone conspiracy. Apparently an Apple employee, while celebrating his birthday, left behind a new iPhone prototype in a California pub, which was picked up by a patron, and then sold to the blogging site Gizmodo, which of course, had to scoop the story. The press coverage that this received was substantial and is still being talked and written about. Actually as far as I am concerned, this story means nothing to me as it will not get me a new iPhone any faster. The only benefit that this story may have is to the iPhone competitors, such as HTC, who at the same time released it’s new smart phone, the Incredible. In fact, some conspiracy theories, even speculate that Apple planted this iPhone so that it could be found and steal the limelight away from the release of the HTC Incredible. Sounds far fetched to me, but who knows.
But with all this going on in Apple Land, the story that has my attention, is the announcement of Apple’s decision to shut down the music streaming site La-La. Late last year, Apple Inc., purchased the site for $85 million, leaving many speculations as to what Steve Jobs had up his sleeve.
Well, in my mind, it has become apparent that it is inevitable that Apple is going to integrate a streaming service into it’s iTunes store, which would allow users to access their content from any internet connected device from any location. Especially, since it has been rumored that Apple is in hard negotiations with the top 4 record labels for rights to implement this feature, and could be the reason for Apple’s $1 billion server farm project, located in North Carolina. If these talks were not going favorably, then I can see no reason why Apple would decide to shut down La-La. However, with the closing of this site, which coincidentally is going to occur on May 31st, shortly before the announcement of the new iPhone is expected sometime in June. This just all seems to add up. If this turns out to be true, this could be a near death blow to other music streaming sites especially if Apple can make this competitively priced, as conquering the popularity of iTunes is a tough mountain to climb.
This has been something that I and many like me have been waiting for, from iTunes, for a long time. Streaming music, in the Cloud, appears to be the way in which we are heading, and what better way to introduce a music service like this, than at the premier showcasing of the new iPhone. Seems like a perfect match to me…..
What do you think?